A coalition of 67 French media companies, including TF1, France TV, and BFM TV, has filed a lawsuit against Meta in Paris, alleging that the tech giant’s dominance in digital advertising stems from illegal practices including the mass collection and use of personal data for targeted ads. The legal action, backed by 200 publications and law firms Scott+Scott and Darrois Villey Maillot Brochier, marks another European challenge for Meta, which also faces a $582m unfair competition case in Spain and recent EU fines alongside Apple.
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