U.K. overtakes U.S. and Japan as most attractive country to invest in

According to Deloitte’s latest survey of CFOs, Britain has surpassed the United States and Japan as the most attractive investment destination. The survey, which included responses from 61 of the U.K.’s largest companies, revealed that 13% of executives consider the U.K. very or somewhat attractive for investment. “These results reveal a shift in sentiment,” Richard Houston, senior partner and chief executive of Deloitte UK, said. “This renewed confidence, coupled with a rise in risk appetite…underscores the considerable investment potential the U.K. offers.” The positive outlook marks a significant change from the previous year when other regions were preferred over the U.K. However, geopolitical fears continue to be the primary concern for CFOs.